The admin assistant in UNLV's marketing & international business department is the first in her immediate family to earn a college degree.

College once seemed so unobtainable to academic advisor John Starkey. He'll share his inspiring story of rising from poverty with incoming freshmen this week.

To cut through information clutter, companies like Cirque du Soliel use oppositional advertising to attract your dollars. Marketing professor Anjala Krishen explains the concept.

Tough past motivates UNLV student to college and business success.

Marketing Students Create Plan to Revitalize New Orleans Tourism.