Two women in business attire standing in the box seats of a new baseball stadium.

Department of Marketing and International Business News

The Department of Marketing and International Business (MIB) provides a professional orientation to education through coursework that emphasizes the theory and practice of marketing or international business. Marketing is an essential component of every organization, and our department's programs help open doors to career opportunities from advertising and retailing, to market research and public relations.

Current Marketing and International Business News

Hospitality student David Jelinksy fishes in the UNLV pool. Members of the UNLV Swim Team dive underneath the water.
People |

UNLV student and 'Survivor' contestant David Jelinsky returns to campus with lessons learned from his reality show appearance.

business school students visiting the NYC stock exchange
Campus News |

The program takes students in UNLV's Lee Business School behind the scenes at some of the most prestigious financial firms in New York City.

grab-and-go convenience store
Business and Community |

Students in Lee Business School marketing course partner with Mars Wrigley to sweeten the deal and boost traffic to Rebel Express.

unlv pumpkins
Campus News |

A monthly roundup of the top news stories at UNLV, featuring the presidential election, gaming partnerships, and much more.

Undergrad researcher Benjamin Sabir helps H. Jeremy Cho examine an atmospheric water harvesting device. (Jeff Scheid/UNLV)
Campus News |

A monthly roundup of the top news stories featuring UNLV staff and students.

Students pass by Lied Library as they walk campus on the first day of Fall 2024 semester classes
Campus News |

A collection of news highlights featuring students and faculty.

Marketing and International Business In The News

Las Vegas Sun

A student in the middle of the night darts downstairs from their dorm room in the Tonopah Residence Complex at UNLV to a brightly shining vending machine stationed in the building’s lobby.

Yahoo!

A looming ban on TikTok the social media app is creating a panic in the Las Vegas valley’s small business community.

KLAS-TV: 8 News Now

A looming ban on TikTok the social media app is creating a panic in the Las Vegas valley’s small business community. Congress passed the ban due to security concerns over the Chinese government’s app ownership. TikTok played a key part in the success of Guiliano Raso’s business, a food truck named 303 in the Cut.

MMJ Daily

The Cannabis Policy Institute (CPI) at UNLV has released three new reports addressing key aspects of the cannabis industry. The reports were shared during the institute's inaugural symposium on Dec. 5 and highlighted critical challenges and opportunities related to regulatory reform, market trends, and emerging product categories.

MMJ Daily

The Cannabis Policy Institute (CPI) at UNLV has released three new reports addressing key aspects of the cannabis industry. The reports were shared during the institute's inaugural symposium on Dec. 5 and highlighted critical challenges and opportunities related to regulatory reform, market trends, and emerging product categories.

KLAS-TV: 8 News Now

One of the biggest sporting events to ever come to the Las Vegas Strip returns in just over a week. The F1 Las Vegas Grand Prix ticket prices and hotel prices are slashed compared to the inaugural year of the race.

Marketing and International Business Experts

An expert on consumer behavior, marketing, health messaging, and sustainability communications.
An expert on leadership, corporate governance, and business ethics.
An expert in marketing and consumer choice with extensive professional experience.

Recent Marketing and International Business Accomplishments

Marla Royne Stafford (Marketing & International Business) has been named as an advisor to the Cannabis Media Council. The Cannabis Media Council is the first trade council dedicated to using the power of mainstream media to uplift wholehearted, people-centered advertising campaigns that show positive experiences with cannabis. Stafford has…
Representatives of the International Gaming Institute participated in several presentations at the Global Gaming Expo (G2E) last week in Las Vegas, NV.  Executive Director Brett Abarbanel participated in a panel entitled "Women in AI: Pioneering the Next Generation of Casino Tech." She spoke about how different perspectives and approaches can…
Professor Marla Royne Stafford (Marketing and International Business Department) was awarded the prestigious Rotzoll Award for Advertising Ethics and Social Responsibility at the American Academy of Advertising’s annual conference in March.  The award goes to individuals or organizations that uphold advertising ethics and social…
Ph.D. graduate Wenjia Han, Billy Bai, Carola Raab, and Cass Shum (all Hospitality); and Anjala Krishen (Marketing) recently published their paper, "Will you choose a low-rating hotel that offers promotions? Insights from the prospect theory," in Journal of Travel & Tourism Marketing. The paper examines the effects of promotion strategies for…
Eda Anlamlier (Marketing & International Business) led a study in the Journal of the Academy for Marketing Science. The study covers ways that companies can boost positive consumer behavior in a new "access-based industry," where consumers pay for temporary access to products and services through companies like Rent the Runway, Netflix,…
Kaiyang Wu (Marketing and International Business) published "Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity", in the Journal of the Academy of Marketing Science, an "A+" journal on Lee Business School's SARS list. This paper is co-authored with Zoe Y. Lu (Tulane University) and Christopher Hsee (…