News: Department of Marketing and International Business
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Inspired by UNLV's diverse student body, two-time alumnus drawn back to mentor the next generation of Rebels.
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A collection of news stories highlighting the experts and events at UNLV.
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Researchers dissected tweets of Summer Olympians to explore how medal status impacts their clout and authenticity in engagement, and ultimately their potential as social marketing stars.
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A collection of news stories highlighting research, health, and community at UNLV.
A collection of news stories highlighting celebration, health, and progress at UNLV.
A collection of news stories highlighting remembrance, recovery, and progress at UNLV.
UNLV marketing expert Anjala Krishen examines how brands become icons, and the COVID-19 pandemic’s impact on marketing to consumers.
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Outstanding Faculty Award winner Anjala Krishen keeps students moving, acting as a mentor before and after graduation.
![Student walking by Business Advising Center](/sites/default/files/styles/768_width/public/releases/main-images/Business-D68889_37.jpg?itok=LH9Xzojp)
Lee Business School student chapter’s plan to help national newspaper market to Gen Z nets top prize at American Marketing Association competition; team also won first place in business simulation event.
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Two-time UNLV alumnus Andrew Baca has done a little bit of everything in his career … except let setbacks stand in the way.
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Experience Marketing class teams up with local small businesses to turn classroom learning into real plans.
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From UNLV Magazine fall 2018 issue