Olympic rings amidst blue sky

Olympians as Influencers: How Olympic Gold (and Silver, but not so much Bronze) Drives Social Marketing Clout

Researchers dissected tweets of Summer Olympians to explore how medal status impacts their clout and authenticity in engagement, and ultimately their potential as social marketing stars.
 

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  • Research
  • February 25, 2022
  • By Tony Allen
  • Tony Allen (UNLV): tony.allen@unlv.edu; 702-561-1094

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