
Program and Content Development
Whether you’re planning a corporate conference, community gathering, or a spectacular
celebration, your program should be engaging and purposeful to fully captivate your audience.
Determine Your Audience and Prepare Accordingly
Understanding your audience is fundamental to the success of any event. By aligning the event’s themes, features, and content to the needs and expectations of your attendees, you can create an experience that leaves a positive lasting impression. A strong awareness of your audience also helps to build promotional strategies, enhance engagement, and ensure overall event satisfaction.
Develop an Event Theme
An effective event theme captures the essence of your event, resonates with attendees, and contributes to the memorability of the experience. When crafting a theme, you will need to blend your creativity and your understanding of the audience to align the theme with the event's core objectives

Curate the Agenda
The heart of any event lies in its content and programming. A robust event agenda engages, educates, and entertains to provide impactful takeaways.
Request University Leadership Participation
When hosting a special event that is open to the entire campus, or where faculty, staff, or students are being recognized, it’s appropriate to extend invitations to both the president and the provost. It is also good practice to invite the president’s cabinet members and deans. Whether you invite these individuals to present awards, deliver remarks, or simply attend the event, you will need to provide certain information when reaching out to their teams with your request.