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Pre-Event Planning

A successful event begins with comprehensive planning, a concrete understanding of your event’s goals, and the identification of
resources needed to make things happen. Setting aside time for pre-event planning allows you to be one step ahead in the event process.

Set Event Objectives

Clear objectives are the guiding force behind every decision related to your event, as they help ensure the following:

  • Alignment among the themes, design, content, and other important parts of the event.
  • Agreement among the members of your planning team.
  • A cohesive and powerful message that will resonate with your audience.

To help set clear objectives, ask yourself these questions:

  • Why are you holding this event and what is its purpose?
  • What goals do you hope to achieve by the end of the event?
  • What key messages do you want to communicate to your audience?
  • What should attendees take away from the event?
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Form a Planning Committee

Creating the right team is essential for the success of your event. Recruit people with the knowledge and skills to create a strong, well-rounded committee.

Determine the Budget

A budget serves as the financial blueprint for your event. Establishing a clear and realistic budget is one of the cornerstones of successful event planning. By allocating funds appropriately, you can ensure a smooth operation, reduce unforeseen costs, and maximize the impact of your event.

Periodically re-evaluate your budget estimates against actual expenditures. If certain costs are running higher than anticipated, adjust other areas of the budget or find alternatives to stay on track.

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Select a Date

Picking the right date sets the stage for everything else. Carefully plan and consider options for the event date to ensure alignment with other organizational events, public holidays, and participant availability.