In The News: Department of Marketing and International Business
If the Super Bowl is the advertising event of the year, the Strip’s iconic skyline makes a memorable billboard.
If the Super Bowl is the advertising event of the year, the Strip’s iconic skyline makes a memorable billboard.
Advertising on billboards can cost millions of dollars, have the area of 20 tennis courts or weigh two tons. Experts argue that even such amounts are paid off very quickly, because many such advertisements later conquer the Internet. In Poland, billboards are also experiencing a "renaissance of form". Although companies do not spend as much as in the USA or Dubai, they spend more on this advertising segment from year to year.
While American tipping culture may ‘tip’ some off, international tipping expectations are leaving some Las Vegas service employees contemplating the value of working during the very pricey Formula One racing week.
Consumers are increasingly paying for temporary access to products and services through companies like Rent the Runway, Netflix, Airbnb, and Uber—creating an "access-based industry" that's expected to grow to $335 billion by 2025. But, in exchange for low prices, there's an additional cost to customers in terms of their time and effort.
The world has seen what the first-of-its-kind venue Sphere can do, from the science-fiction spectacle that was the initial illumination of its LED-covered exterior in July, to this past weekend’s spectacular opening of U2’s Las Vegas concert residency
The Sphere is years in the making with a hefty price tag of $2.3 Billion. CEO James Dolan would surely like to start making that money back.
The Sphere is years in the making with a hefty price tag of $2.3 Billion. CEO James Dolan would surely like to start making that money back.
Cool credit cards come in all shapes and sizes. Some credit cards are cool because they’re made of metal instead of plastic. Other credit cards are cool because you can customize their appearance. But the coolest credit cards of all are those that will save you the most money.
Every July, Amazon holds a two-day Prime Day event. It’s an exclusive member-only event when consumers can score big deals on all kinds of items.
An age-old practice in the service industry has recently been the subject of many American consumers’ ire: tipping.
An age-old practice in the service industry has recently been the subject of many American consumers’ ire: tipping.