Jungsun (Sunny) Kim, Mehmet Erdem, and Boran Kim (Hospitality) published their study titled, "Adoption of in-room voice assistants: a cross-cultural study," in the Journal of Hospitality and Tourism Insights. The research team collected data from U.S. and Singapore to examine cultural differences in customer acceptance of in-room virtual assistants. The findings provide important implications for hotel operators and vendors seeking to enhance customer acceptance of in-room voice technology.
