Christopher Cain (Hospitality) has authored a book titled, Golf's Rebirth: Rapidly Evolving Applications in Hospitality and Sport Management. The book provides a holistic view of the science and art of managing the golf enterprise — identifying the soft skills, such as leadership, customer service, marketing, etc, necessary to succeed. The book also highlights the various technical fields required to successfully run a golf facility including food and beverage, events, revenue management, golf biomechanics, and technology. Lastly, the text offers a comprehensive look at trends that will impact leaders, employees, and players in this industry in the next five to 10 years.