SEICon LLC, a first-of-its-kind conference featuring 120 thought leaders and subject matter experts from the sports, entertainment, and innovation sectors, is pleased to announce USA TODAY Sports as its presenting sponsor in collaboration with UNLV Sports Innovation Institute and Syracuse University’s Falk College of Sport and Human Dynamics.

SEICon LLC, a first-of-its-kind conference featuring 120 thought leaders and subject matter experts from the sports, entertainment, and innovation sectors, is pleased to announce USA TODAY Sports as its presenting sponsor in collaboration with UNLV Sports Innovation Institute and Syracuse University's Falk College of Sport and Human Dynamics.

On Friday, the Las Vegas Convention and Visitors Authority announced an unprecedented new sponsorship program: $100k to each of the Las Vegas Aces players, from superstars to rookies. On the heels of that announcement, however, the WNBA confirmed that it would be investigating this sponsorship deal for possible violation of league rules. But why? Today, executive producer Sonja Cho Swanson talks with professor Nancy Lough, co-director of the UNLV Sports Innovation Institute, about the complicated rules of endorsements, sponsorships, and pay-to-play in pro sports — and how we can get to pay parity for female athletes.

Las Vegas Aces star A'ja Wilson says members of her team had no idea about the surprise they were set to receive on Friday. "I don't think people really understand, but we didn't know what was going on," Wilson said after practice at the team's facility in Henderson on Monday. "Our city is behind us 100% and they're giving us what we deserve."

UNLV Sports Innovation Institute And Syracuse University David B. Falk College Sport and Human Dynamics in collaboration with the Las Vegas omnichannel customer experience agency Circle to launch SEICon with opening reception on July 15th. The event will feature an innovation hub, daily lectures, seminars/sessions, panel discussions and daily hospitality with live music and performances.

Management at the South Point last March moved its annual NCAA Tournament viewing party from its usual 20,000 square-foot space to a venue four times that size, offering guests a unique experience to watch and bet on the action at the resort’s “Most Massive Madness Party in Las Vegas.”