As the data rolls in, a team of sports medicine professionals analyzes the results of an athlete’s jump—it’s the beginning of a whole different ball game. During a Las Vegas Desert Dogs practice, a team from UNLV’s Sports Performance Education Economic Development Lab, otherwise known as SPEED, set up their high-tech floor monitor for players’ leaps.

Evenplay, an AI technology company based out of Las Vegas, has created a patented golf simulator application that creates challenges for all skill levels, with the intention of improving play performance through the use of cash rewards.

Massive leaps in shoe technology have revolutionized high-performance footwear over the past five years. Yes, we’re talking about super shoes. The number of runners racing in carbon-plated shoes jumped a staggering 14 percent just from 2023 to 2024, according to data from Strava.

There’s a “boatload” of money at stake for brands and the league.

More than 500 people attended the inaugural Sports, Entertainment and Innovation Conference (SEICon) in Las Vegas this summer. The David B. Falk College of Sport and Human Dynamics, in collaboration with the University of Nevada Las Vegas (UNLV) Sports Innovation Institute and the Las Vegas-based guest experience agency Circle, spent more than a year planning the event, which was held July 15-17 at the Virgin Hotels Las Vegas.

Las Vegas is known for major sporting events, world class entertainment and conventions. There’s a conference later this month that is going to combine all three to continue to elevate our city and at the same time to give some UNLV students an opportunity for growth in the field they’ve chosen to go into.