For eight months, Tony Sanchez has been a professional pitchman.

The city of Las Vegas, the university, the coaching staff — Sanchez has spent the majority of his transition from high school to college selling himself and everything his new program has to offer to anyone willing to listen. That includes his own players, to whom Sanchez has tried to act as a “gatekeeper of the culture” that he and the staff are trying to implement.

The 24-minute news conference was nearing a close Tuesday, but it wasn't winding down.

Last week I suggested that UNLV's new football culture in the upcoming season could be based on one, important word: hope. However, I guess I didn't truly realize what this season was all about for UNLV's football program. Instead, if you enjoy hip hop, UFC, or even law enforcement, you'll love UNLV football in 2015. Wait, what?

The request came from the Review-Journal to ask first-year UNLV coach Tony Sanchez to pose in front of the famous "Welcome to Las Vegas" sign.

Tony Sanchez carved out a corner of celebrity in a town full of high rollers and high-wire acts as a high school football coach.

UNLV football coach Tony Sanchez popped out of a limousine at Lotus Broadcasting Monday morning minutes before a guest appearance on one of the company’s radio shows. The hosts couldn’t help notice his method of travel.

While not ignoring the serious issues that face University of Nevada, Las Vegas athletics, the woman who runs the department had plenty to sell Monday in a luncheon with the media.

When Tuli Fakauho returns to Liberty High School, most eyes instantly focus on the UNLV senior defensive lineman.

Tony Sanchez’s rebranding campaign at UNLV will ultimately be judged on real wins and losses. Until his first season actually starts, though, Sanchez has been busy selling his Las Vegas-centric vision of the program and on Wednesday he notched another offseason win with the new turf at Sam Boyd Stadium.

Crazy turf designs aren’t new to college football. But it’s going to be pretty hard to top the latest that UNLV has created.

Finally, after an hour, most of the crowd was gone. What remained were the local writers as well as a college football reporter from USA Today.

When you’re only the fifth person ever to do something, as UNLV coach Tony Sanchez is, it piques outside interest.