In The News: Lee Business School
Turn on the TV or take a look online, and you might already be seeing new ads from companies like Apple and Doritos.
Las Vegas is doubling down on its new identity as “the Sports and Entertainment Capital of the World,” with emphasis on sports. In the last decade, Las Vegas has welcomed three major league and six minor league sports franchises. In less than eight years, we’ve added T-Mobile Arena, Las Vegas Ballpark, Allegiant Stadium and the Dollar Loan Center, with a Major League Baseball stadium on the way. And on the heels of hosting one of the most high-profile racing events in the world, Las Vegas is hosting Super Bowl 58 at Allegiant Stadium on February 11.
When the deadly coronavirus became a global pandemic in March 2020, indoor public spaces were shuttered and stay-at-home orders were issued to ensure health and safety. In a flash, Nevada saw its leisure and hospitality lifeblood quickly cut off.
When the deadly coronavirus became a global pandemic in March 2020, indoor public spaces were shuttered and stay-at-home orders were issued to ensure health and safety. In a flash, Nevada saw its leisure and hospitality lifeblood quickly cut off.
When the deadly coronavirus became a global pandemic in March 2020, indoor public spaces were shuttered and stay-at-home orders were issued to ensure health and safety. In a flash, Nevada saw its leisure and hospitality lifeblood quickly cut off.
UNLV marketing professor Marla Royne Stafford said that the Strip is an “ideal place for advertising during the Super Bowl because many have large scale visibility for a campaign without paying the price of a 30-second Super Bowl ad,” averaging $7M this year.
Much of the unhappiness in Nevada, as in the rest of the country, centers on high costs for everyday items along with housing.
Super Bowl Sunday caps a messy, months-long process of piecing together scripts, signing on camera-fronting talent and lining up sign-offs from agents, lawyers and National Football League officials for the spots that cost about $7 million for 30 seconds of air alone. But the aim is to have a long-lasting impact.
The Center for Business & Economic Research at the University of Nevada Las Vegas said the Super Bowl generates about $160 million in sports wagering in Las Vegas every year. This year's game could be record-breaking.
If the Super Bowl is the advertising event of the year, the Strip’s iconic skyline makes a memorable billboard.
If the Super Bowl is the advertising event of the year, the Strip’s iconic skyline makes a memorable billboard.
About three years ago, as the Las Vegas Convention and Visitors Authority made a bid to host the city’s first Super Bowl—now just days away—it commissioned local analytics firm Applied Analysis to create an economic impact statement on the event.