Nancy Lough In The News

Sports Business Journal
As we annually detail for Sports Business Journal readers, one of us recently attended the Sport Marketing Association conference, this time held in Charlotte in late October. We even presented some of our own research on name, image and likeness, which we’ll save for another day. Instead, we’d like to focus on our collective learning from others.
Gambling News
Gaming Society and International Gaming Institute (IGI) at the University of Nevada Las Vegas (UNLV) have partnered to research women’s sports and females engaging in sports betting
Sports Business Journal
Gaming Society has partnered with UNLV’s International Gaming Institute to study women sports bettors as well as female sports fans' opinions on wagering on sports. The research, believed to be the first such study on women and gambling, is aimed at helping the gaming industry to become more inclusive. As part of the initiative, Gaming Society and IGI will be conducting and analyzing data from sport betting, technology and media companies, although the companies participating have not been announced. Gaming Society and IGI are expected to publish the findings of the research later this year.
IGaming Business
Betting education platform Gaming Society and the International Gaming Institute (IGI), a nonprofit academic centre at the University of Nevada, Las Vegas (UNLV) have partnered to conduct research into female sports and betting as well as collaborate on educational development.
Gaming Today
Betting education platform Gaming Society has forged a partnership with the International Gaming Institute (IGI), a nonprofit academic center at the University of Nevada, Las Vegas (UNLV). Together, the groups aim to mold the future of sports betting through research.
SBC Americas
Gaming Society has partnered with the International Gaming Institute (IGI), a nonprofit academic center at the University of Nevada Las Vegas, to support betting’s relationship with women’s sports and provide betting education.
The Justice
The Las Vegas Aces wins the first professional championship for Las Vegas, wrapping up a remarkable season.
K.V.V.U. T.V. Fox 5
The Aces brought home the first major professional sports championship trophy to Las Vegas, and UNLV sports management professor Nancy Lough said it is setting the tone for the future of Las Vegas sports.