Nancy Lough (Educational Psychology & Higher Education) and Anjala Krishen (Marketing & International Business) presented "USA Pro Cycling Challenge: Cycling Fans Lifestyles and Event Sponsorship" along with co-author Angeline Close of the University of Texas at a meeting of the Sport Marketing Association in October. That month Lough became the first woman elected to serve as president of association, which is dedicated to developing mutually beneficial relationships between professionals, academicians, and students around the world through the creation, distribution, and implementation of sport marketing knowledge via networking, scholarly activities, and career development opportunities.