Sunny Kim, Mehmet Erdem, and Boran Kim (Hospitality) have published their second study about the trend of voice-AI enabled hotel rooms in the Journal of Hospitality Marketing and Management. The study titled, "Hi Alexa, do hotel guests have privacy concerns with you?" examines the relationships among customer trust toward voice artificial intelligence (AI) in guestrooms, information privacy concerns associated with this technology, intention to use, and intention to stay at a hotel providing this technology. The findings indicate that intention to use voice AI in guestrooms was positively related to intention to stay at a hotel providing this technology. The study offers practical implications for hotel companies, including international hotel chains operating in individualistic societies (e.g., U.S.) and collectivistic ones (e.g., Singapore), who plan to or have already implemented voice AI in guestrooms.