Emma Frances Bloomfield (Communication Studies) authored an essay about the life-sized replica of Noah's Ark in Kentucky that is part of the Answers in Genesis, a creationist nonprofit. The article, "Ark Encounter as Material Apocalyptic Rhetoric: Contemporary Creationist Strategies On Board Noah's Ark,"  has been published in the Southern Communication Journal. It analyzes the site as an example of the apocalyptic genre, which aims to gain converts to Christianity and creationism through an immersive experience.