Eda Anlamlier (Marketing and International Business) presented her research titled, "Romantic Rebuttals: Moralistic Tensions in Positive Marketing within the Online Dating Industry," co-authored with Mengtian [Montina] Jiang (University of Kentucky), Colleen M. Harmeling (Florida State University), and Sevincgul Ulu (Southern Illinois University) at the Association for Consumer Research Conference on October 22 in Denver, Colorado.