Eda Anlamlier (Marketing and International Business) presented at the 2019 American Marketing Association Winter Academic Conference in Austin, Texas, in February,. Her co-authored research (Lez Trujillo Torres, University of Illinois at Chicago; Laetitia Mimoun, City, University of London; Lagnajita Chatterjee, University of Illinois at Chicago; and David Gal, University of Illinois at Chicago) focused on the the (mis)management of experience-based circulation in the creation of value and investigated the case of Rent the Runway.
