David R. Gruber (Communication Studies) recently published an article titled, "Toward a Rhetorical Theory of the Face: Algorithmic Inequalities and Biometric Masks as Material Protest." The article draws on rhetorical concepts and new materialist theory to think ecologically about the face and its role in communication. Despite the development of facial recognition software and face replacement apps, not to mention medical face masks during the COVID-19 pandemic and a long history of political faces in the news, rhetoric has not directly nor adequately dealt with the face. This article makes an attempt to theorize the face and offers considerations regarding the role of the face in rhetoric and communication studies.