Anjala Krishen (Marketing and International Business) and master's student, Sheen Kachen recently had their paper, "Exploring online comments from a strategic marketing stance to reduce wildlife crime," published in the journal Psychology & Marketing. Through the lens of social learning theory, the study proposes messaging strategies as a framework for understanding online content. Crimes against wildlife are creating increasingly severe ecological, economic, and social damage within international political and social communities. Individuals learn from and engage with online content, therefore appropriate framing mechanisms can aid marketers in designing effective prevention appeals.