Yeraldin Esquivel earned a dual bachelor's degree in marketing and management from UNLV before returning to UNLV in 2021 to successfully complete her Master of Business Administration (MBA) degree. She is an experienced professional with a proven track record in analytics and data-driven decision-making. At General Mills, she has successfully led advanced analytics and reporting initiatives, optimizing performance scorecards and conducting A/B testing to enhance customer engagement and loyalty. Her proactive approach includes establishing key performance indicators (KPIs) and modernizing reporting capabilities to enable data-driven decision-making across various departments. Yeraldin is known for her analytical prowess, persuasive presentations, strategic acumen, and the ability to drive growth through data-driven insights.