Suhaib Aamir is an Assistant Professor-in-Residence at the University of Nevada, Las Vegas (UNLV) Harrah College of Hospitality. Dr. Aamir is part of the college’s Resort, Gaming & Golf Management Department. With a rich blend of academic and corporate experience, he brings over a decade of expertise in tourism, hospitality and business administration. Dr. Aamir has publications in refereed journals and contributed chapters to several books. His research interests lie in the diffusion and adoption of innovations such as multi-sided or digital platforms in tourism and hospitality; international business and marketing; entrepreneurial education; and film tourism. In addition to his academic and professional pursuits, Dr. Aamir has dedicatedly served as project coordinator for various dramas and films.