Sang-Duck Seo joined the graphic design program at UNLV in 2006. He has diverse creative and research experiences in transportation, product and graphic design from major companies such as Samsung, GM Korea and KOMSCO (Korea Minting and Security Printing Corporation). He conducted several national projects for the KOMSCO as one of 200 security designers around the world and the new currency, "The Korean Banknote Design," was unveiled in 2007.

As a dedicated educator, Seo has been focusing on a pedagogical initiative that enhances students’ learning with critical thinking process, design research and methods in problem-solving. From his successful teaching outcomes, he was awarded the “Lincy Professorship” (2012), the “UNLV Foundation Distinguished Teaching Award” (2014), and the “Alex G. and Faye Spanos Distinguished Teaching Award” (2017) for his academic accomplishments.

Seo is also a design researcher who explores new subjects but is not limited to subject matters in pedagogy and design problems based on design theories and methodology. He has presented various research papers and design works in international design conferences/exhibitions in over 15 countries. His research has expanded to a variety of design topics such as typography, symbology, security printing, advertising, etc. His current research is focusing on the human subject for visual cognition in UX/UI Design.