Lori Cobo is the Executive Director of the UNLV Performing Arts Center, a position which had been a dream of hers very early in her career. She began working in the performing arts as an usher when she was in the 12th grade at Bonanza High School (Las Vegas) and gained experience in various production areas (such as technical theatre, finances, and house management) over her more than 30-year career at UNLV. She is most proud of the team she works with at the Center.

Cobo is passionate about the educational mission of the Center, ensuring that many of our visiting performing artists interact with local primary, secondary, or higher education students and believes in the power of arts education, mostly because of the benefits she has received from it. Cobo started taking piano lessons at the age of 7 and participated in many choirs before starting her career in the arts. She was also educated at UNLV, first receiving a bachelor of science in hotel management and then a master of arts in theatre administration.

She is married to classical guitarist Ricardo Cobo; so, even at home, she’s surrounded by the performing arts. Cobo has two children, also residents of Las Vegas, and is definitely a dog lover. She enjoys spending time with her family, playing piano, attending performances of all types, baseball, and everything Disney.