Eda Anlamlier, Ph.D., is an assistant professor of marketing at UNLV. Her research focuses on consumer culture and behaviors emerging from platform-mediated consumption and aims to increase consumer well-being. She has conducted research on social media and access-based platforms (e.g., Rent the Runway). She utilizes both qualitative (e.g., interviews) and quantitative (e.g., experiments) research methods. Her current research examines consumer culture and attitudes on online dating platforms. Her research is published in journals including the Journal of the Academy of Marketing Science, Journal of Business Research, and Psychology & Marketing, and featured in various media outlets including Yahoo! News and Conversation. She received her department’s Outstanding Research Award and college’s Researcher of the Year Award in 2023.

Anlamlier is a passionate teacher who utilizes diverse and innovative teaching methods and collaborates with the local and global marketing leaders. She aims to equip her students with skills and knowledge that prepare them to become successful marketing leaders valuing consumers and the planet’s well-being. At UNLV, she teaches Marketing Research and Advertising and Promotional Management courses at the undergraduate level and Global Digital Marketing course at the MBA level. She received the Teacher of the Year Award from her department and Outstanding Faculty Mentor Award from the UNLV Office of Undergraduate Research in 2019.

Anlamlier has served as a keynote speaker, judge, and grand jury member for UNLV’s Office of Undergraduate Research and is serving as a board member for the Spectra Undergraduate Research Journal. She serves as an ad-hoc reviewer for reputable marketing journals including Journal of Business Research, Psychology & Marketing, and Journal of Advertising Research. She has been serving in multiple master’s and dissertation committees.