Anthony F. Lucas In The News
Casino.org
Five red roulette numbers hitting in a row doesn’t mean a black one is more likely on the sixth spin. Even if you recognize the truth of this statement, whenever that sixth spin lands on black, it can still be difficult to resist learning incorrectly from the experience.
Bonus.com
Despite the gambling industry’s near-religious reliance on free-play bonus offers, new evidence affirms that other factors like amenities and ambiance might be more important to customer retention in a retail casino environment. One recent study found that reducing or even eliminating free-play offers had little impact on retail gamblers’ behavior. A similar discussion is underway in the iGaming space, as online operators and their investors are increasingly concerned about whether they’re getting a return on their promotional investments. In both channels, experimentation and selective targeting of free play spending seem to be key, while traditional scattershot approaches may be a waste of money.
CDC Gaming Reports
Free play has long been a staple of casino promotions. It’s not unusual to find patrons queued in long lines waiting to swipe loyalty cards at kiosks for the opportunity to add slot or table games credits to their accounts.