As Gladiator II enters the theatrical arena against Wicked, it’s relying on a marketing tactic the 2000 film didn’t: thirst. The Russell Crowe-led original won five Oscars, including Best Picture. It’s not that the sequel isn’t good — it’s been getting decent reviews — but 25 years have passed and the way movies are promoted has changed.

From tennis ball studded stilettos to a custom Celia Kritharioti minidress emblazoned with a movie poster, Zendaya has gone all-in on the theme for her promotion of the new tennis flick Challengers.