Yong Li (Troesh Center for Entrepreneurship and Innovation) and co-author Jing Li (Simon Fraser University) recently won the Case Centre's best case award for the Strategy and General Management category in 2022 for their case, Amazon Goes Global 2020.
The case covers Amazon’s global strategy in the last two decades, with a focus on entry timing, location, mode, scale, and product portfolio, as well as how to deal with the pandemic as a global company. The case is an update of their best-selling case Amazon Goes Global (2017). It is intended for EMBA, MBA, and advanced undergraduate students. For those who are interested in using the case in the strategy and IB courses, a teaching note is also available.
The Case Centre is the world’s largest case distributor. The awards have been presented since 1991and recognize those cases from the past five years that have been used in the largest number of organizations across the globe in the past year. This is the first time UNLV has won a Case Centre award. This year’s winning institutions also included INSEAD, London Business School, and MIT.
