Wonyong Oh (Management, Entrepreneurship, and Technology) is the lead author on the case that on Netflix became the No. 1 bestseller case on Ivey Publishing, the leader in providing business case studies with a global perspective, for October 2018. This case study describes Netflix's recent internationalization strategy. His co-author is Duane Myer of the University of Kansas. Ivey has has 34,000-plus cases in its catalog.