Won-Yong Oh (Management, Entrepreneurship and Technology) and his co-authors' book chapter, "MNEs’ Sustainability Challenges and Corporate Social Responsibility in Emerging Markets: The Case of Amway," was published in a book titled Sustainable Economy and Emerging Markets, published by Routledge, Taylor & Francis Group. This chapter describes how corporate social responsibility (CSR) can play an important role in helping multinational enterprises (MNEs) gain legitimacy and overcome challenges in foreign markets.