Won-Yong Oh (Management, Entrepreneurship, and Technology) wrote a case study that has been published by Case Centre, the U.K.-based leading publisher distributing business case studies globally. The title of the case is "Cathay Pacific Airways: Competitive Challenges." It describes the key challenges that Cathay Pacific Airways, the flag carrier of Hong Kong, faces, such as a financial loss from fuel hedges, a rise of low-cost carriers, and increased international competition.