Won-Yong Oh (Management, Entrepreneurship and Technology) and his co-authors' article, "Transpitality: How Autonomous Driving Technology Will Reshape the Industry Landscape," appeared in the European Business Review, a UK-based leading business magazine. This article shows how autonomous driving technology will disrupt several related industries, and proposes that “transpitality” (transportation + hospitality) will emerge as one of the new forms of business.
