Rich Johnson, Miles Romney, and Benjamin Burroughs (all Journalism and Media Studies) published an article, "#Gramming Gender: The Cognizance of Equality on Instagram Accounts of Prominent NCAA Athletic Departments," in the journal Communication & Sport. Under the federally mandated Title IX, NCAA athletic departments are directed to offer balanced promotional and informational coverage between men’s and women’s sports. This study examines how gender is represented in photographs on the Instagram accounts of prominent NCAA athletic departments.