Renato "Rainier" M. Liboro (Psychology) and co-authors Paul A. Shuper (Centre for Addiction and Mental Health in Canada) and Lori E. Ross (University of Toronto) recently published an article, “Scaling Up Information Sharing on HIV-Associated Neurocognitive Disorder: Raising Awareness and Knowledge Among Key Stakeholders," in SAGE Open journal. The article discusses findings from their community-based participatory research study that examined the awareness and knowledge of people living with HIV and their service providers on neurocognitive challenges related to HIV/AIDS. The article argues for the use of established principles and strategies, and social media and new platforms, for raising awareness and levels of knowledge on HIV-associated neurocognitive issues in relevant communities.