Nikki Davis (Journalism and Media Studies) was named one of the most promising multicultural students of 2016 by the American Advertising Federation (AAF). She was one of 50 students selected for the prestigious program’s 20th anniversary class. She was one of only three students from the western United States.
In recognition of her achievement, Davis traveled to New York earlier this semester for a four-day industry immersion boot camp with professional development workshops, agency visits, and a recruiter expo.
Davis’ mentor, Kathy Callahan (World Languages and Cultures), recommended her for the program saying, “I felt Nikki would be an ideal candidate for the AAF Most Promising Multicultural Student program: she is passionate about the industry, and is also looking for the right area in which to focus her career. I knew the week-long intensive immersion with advertising professionals would be a huge benefit to her, and at the same time was proud to introduce the top companies and agencies in advertising to one of our best graduating seniors.“
It was a fast-paced visit for Davis, who said the organizers kept them on the move from morning until late night. She toured multiple agencies and media outlets and interviewed with prospective future employers, including Proctor and Gamble.
Davis believes programs like these are critical for enhancing the success of the advertising world through more diversity. “Having people from different racial, cultural, and social backgrounds helps advertisers reach wider audiences and better understand cultural norms.”
