Nancy Lough (Educational Psychology & Higher Education) recently was honored with the David K. Stotlar Award at the 2017 Sport Marketing Association (SMA) Conference in Boston. The purpose of the Stotlar Award is to honor and recognize a sport marketing educator who reflects the mission of the SMA through the promotion and advancement of doctoral students in the discipline. Lough also presented an Ignite session titled "The Invisible Market" in which the value women bring to the sport market was discussed.