Nancy Lough (Educational Psychology, Leadership, and Higher Education) was one of the authors of Corporate Social Advocacy in Women's Sport: A Business Opportunity and was published by the Arthur W. Page Center (2023) in the 2023 Insights Report on Corporate Social Advocacy.
Top insights:
- 78% of CSA messages did not relate to the company’s main business purpose.
- 95% of CSA messages were supportive of an issue. Few were against.
- Most common CSA messages were about racial equality, LGBTQ+ rights and climate change.
