Nancy Lough (Educational Psychology and Higher Education) published, with her co-author Ceyda Mumcu, "Pro Softball Fan Segments: A Two-Step Cluster Analysis" in the International Journal of Sports Marketing and Sponsorship.
Nancy Lough (Educational Psychology and Higher Education) published, with her co-author Ceyda Mumcu, "Pro Softball Fan Segments: A Two-Step Cluster Analysis" in the International Journal of Sports Marketing and Sponsorship.