Minkyo Lee (Intercollegiate and Professional Sport Management) earned the Best Paper Award at the 2023 Sport Entertainment & Venues Tomorrow (SEVT) conference held in Columbia, South Carolina. Lee led the study titled, "Building a university brand through intercollegiate athlete programs: A comparison of eSport and sport' in collaboration with colleagues." This research delves into the comparative impact of eSports programs and traditional sports programs on enhancing university branding.
