Michael Ian Borer (Sociology) recently published an article, "Re-sensing Las Vegas: Aesthetic Entrepreneurship and Local Urban Culture," in the Journal of Urbanism: International Research on Placemaking and Urban Sustainability, which now is available online before it is published in print in the next few months. In this article, Borer focuses on a few individuals — recognized as "aesthetic entrepreneurs" — who have attempted to change the way that Las Vegas feels for local residents. In effect, this is a theoretical and empirical precursor to his forthcoming book on the Las Vegas craft beer scene.