Manoj Sharma (Environmental and Occupational Health) and Kavita Batra (Medicine) in association with Ram Lakhan of Berea College published an invited commentary, “Alcohol Advertising: Implications for Reducing the Negative Impact on Underage Drinking” in the Journal of Alcohol and Drug Education. The commentary brings to the forefront the problem advertisements play in adversely influencing underage drinking and suggests educational and policy strategies to combat the problem.