Manoj Sharma (Environmental and Occupational Health) has co-authored an article entitled, “Atopic dermatitis: Preventing and managing the itch that rashes, and a case for the multi-theory model (MTM) for health behavior change for educational interventions” in the journal SKIN The Journal of Cutaneous Medicine in collaboration with colleagues form LSU Health Shreveport School of Medicine and University of Mississippi Medical Center. The article discusses the application of Sharma’s fourth-generation multi-theory model to management of atopic dermatitis.