Manoj Sharma (Environmental & Occupational Health) published an article, "Conceptualization of College Students’ COVID-19 Related Mask-wearing Behaviors using the Multi-Theory Model of Health Behavior Change" in the journal Health Promotion Perspectives in collaboration with colleagues from University of Arkansas and University of Alabama. The article is very timely as people are becoming lax about wearing masks that are essential for continued prevention and control of COVID-19 transmission. The article lends support to the behavioral paradigm of multi-theory model (MTM) of health behavior change, introduced by Sharma, as a potent means to promote mask-wearing.