Linda Dam and Benjamin Burroughs (both Journalism and Media Studies), and Anne Marie Basaran Borsai (University of Connecticut, Stamford, Connecticut), have published an article titled, "(Over)Eating with our Eyes: An examination of Mukbang Influencer Marketing and Consumer Engagement with Food Brands," in the Journal of Promotion Management. The article examines how parasocial interaction with a mukbang social media influencer impacts advertising effectiveness and information credibility.
