Kavita Batra (Medicine) and Manoj Sharma (Social & Behavioral Health; Internal Medicine) have co-edited a book titled, “Effective Use of Social Media in Public Health,” published by Elsevier (ISBN: 9780323956307). The book presents a current and extensive review of social media and its role in public health and health care. The book is divided into six sections with 16 chapters written by national and international experts in the area. The book is timely and addresses the significance and implications of social media in practice and research in public health and healthcare.