David G. Schwartz (Faculty Affairs) recently traveled to London to deliver a series of three lectures as part of a Cass Business School (City University, London) MBA elective program on strategic marketing in Las Vegas. The lectures, in addition to assigned readings, provided a framework that the students will use when they visit Las Vegas in May to observe market conditions and participate in discussions with gaming industry executives. The elective, now in its ninth year, allows students at this prestigious London business school to receive an unparalleled introduction to Las Vegas.
