Benjamin Burroughs (Journalism and Media Studies) and Gavin Feller (Humlab, Umeå University) have published a chapter, "The Emergence and Ethics of Child-Created Content as Media Industries" in the Routledge Companion to Digital Media. and Children. The research looks at the cultivation of child ‘influencers’ as a part of the emergent digital media landscape and children’s media industries. Child-created content is also the site for discursively codifying particular articulations of concepts such as family to reinforce purchasing and marketing norms within these sites.