April Ursula Fox (Sponsored Programs) recently published the book Social Media Analytics Strategy: Using Data to Optimize Business Performance through Apress/Springer. She is a grant specialist as well as a PhD student in educational psychology. The book is a result of her 10 years of work in analytics. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing, including researchers using social media data for qualitative, quantitative, or mixed-methods research.