Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 456	1002	3 (3 max credits)		Jan. 21, 2025 to May. 10, 2025	Open	24106

Description

Principles, policies, opportunities, and obstacles in the marketing of goods and services in global markets. Global trade theory, application of the marketing mix variables in cross-cultural settings, and the tactics and strategies of multinational businesses.

Prerequisites

Notes

This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).

This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.