MKT 435: Marketing to Hispanics
Section: 1001
| Course | Section | Credits | Instructor | Dates | Status | Call Number |
|---|---|---|---|---|---|---|
| MKT 435 | 1001 | 3 (3 max credits) | Aug. 26, 2024 to Dec. 7, 2024 | Open | 82321 |
Description
(Same as IB 435). This course focuses on Marketing to Hispanics. Given the growth of Hispanics in the USA globally, how to effectively market to the various subcultures within the Hispanic segment is key. The course will examine the similarities and differences of Marketing strategies to Hispanics within the USA, versus globally.Prerequisites
MKT 435 max & LBS major
Notes
This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.