Course	Section	Credits	Instructor	Dates	Status	Call Number
MKT 435	1001	3 (3 max credits)	Esquivel Yeraldin	Aug. 26, 2024 to Dec. 7, 2024	Closed	82321

Description

(Same as IB 435). This course focuses on Marketing to Hispanics. Given the growth of Hispanics in the USA globally, how to effectively market to the various subcultures within the Hispanic segment is key. The course will examine the similarities and differences of Marketing strategies to Hispanics within the USA, versus globally.

Prerequisites

Notes

This is an Internet class; refer to Canvas instructions at https://unlv.instructure.com.
In addition to material listed on the bookstore webpage, students should be aware that the use of an electronic device that includes a web camera and microphone, and is compatible with Respondus Monitor software, is required for this course. (Chromebooks do not meet this requirement).

This data is for informational purposes only. Please see http://my.unlv.edu for a full catalog and more information.